Social Media Planning Services
Authenticity and continuity are key to creating engaging social media content. Combine those ingredients with thoughtful planning and organization, and you’ve got a blueprint for success! That’s where I come in.
Your customized Social Media Guide includes all of the services below. It has everything you need to ensure your content is the best it can be. We’ll walk through your existing content together and discuss what you’re hoping to achieve through your social media channels. With that in mind, I’ll create a one-of-a-kind resource so you never have to stress about your content again. You’ll know what to post, when to post, how to make your content engaging — and how to keep it all organized.
Your guide will become your social media bible — brimming with content ideas, calendars, hashtags, engagement strategies and more, all thoughtfully curated just for you and customized for your brand and audience. You’ll receive a digital copy and a hard copy.
I’m also happy to help you choose the a la carte services best-suited for your needs.
Prices depend on your individual needs.
Content Buckets
Content buckets take away the stress about what to post. I examine your brand, breaking it down into bite-sized Content Buckets that cover the spectrum of your services and your mission. Having this list, with detailed descriptions for each Content Bucket, makes it easy to brainstorm and plan posts in advance.
3-month Calendar Template
Using your customized Content Buckets, I put together a 3-month calendar template. This tool allows you to visualize what you’re posting and when you’re posting — short term and long term — and to plan accordingly.
Branded Instagram Templates
Using a graphic design tool, I create a collection of Instagram Post and/or Story templates, including Story Highlight Covers, using your brand colors and style. I also include recommendations on how and when to use templates to ensure a polished, attractive Instagram grid.
1-month Instagram Grid Sample
How do you want someone to feel when they visit your Instagram profile? I’ll show you what one month of content, using your Content Buckets and Branded Instagram Templates, could look like when laid out, in chronological order, on your Instagram grid.
Community Lists
Social media engagement is a two-way street. I’ll organize lists of your customers, vendors, community partners, influencers — whatever we determine is applicable to you — so you can keep track of whose posts to engage with on a regular basis. This is an important practice for nurturing existing relationships and getting more eyes on your own content.
Hashtags
Not all hashtags are created equal. I provide hashtag recommendations for each of your Content Buckets, and for your brand in general, including suggestions for where to put hashtags in your posts.
Sample Posts and/or Stories
Using your Content Buckets for inspiration, I craft multiple Sample Posts and/or Stories including images, captions, hashtags and specific notes/recommendations for engagement.
Engagement Strategies
Posting just for the sake of posting is a no-no! I’ll share suggestions for contests, giveaways, collaborations and more customized-just-for-you engagement strategies. This includes channel-specific recommendations for Reels, Facebook Groups, Stories, etc.
Organizational Tools
Being organized with your content makes everything so much easier. I’ll set up easy-to-navigate content folders for you in Google Drive or Dropbox. I’ll also set up a free post-scheduling account for you on a popular platform and teach you how to use it.
Analytics
I connect your social media accounts to a powerful analytics tool and provide detailed reports monthly, quarterly and/or annually. I can create reports for Facebook, Instagram, Twitter, LinkedIn and Pinterest, including reports that compare your accounts to your market competition on Facebook and Instagram. I provide in depth analysis for each report, including my recommendations for improving your results going forward.