Hi there. Below are brief descriptions for some of the social media terms I regularly use in my If I Were You blog posts. To see examples of the terms in action, check out my Captain Planet or Jurassic World blog posts. Enjoy!
CLOTHESLINE
Identify your key emotional message, the spine or theme that binds your stories together, and ensure that all your content deserves to hang on that clothesline.
TOPICAL CONTENT
Connecting your brand to hot topics is an effective, while temporary, way to establish relevance and garner some attention from people who might not otherwise be familiar with what you do.
UGX
User-generated content is marvelous for many reasons. Your fans and followers do the work for you. There is potential for a large quantity of content to be produced. If done well, it's engaging, fun and can help you identify people who are your brand evangelists.
PLANNED CONTENT
The news changes every day, but there are things that happen seasonally or annually that you can build content around in advance. These can be actual seasons, holidays, anniversaries, etc. It's content that you don't have to think too hard to create.
EVERGREEN CONTENT
Evergreen content never goes bad. You can share it any day, any season. I recommend stocking up on evergreen content. That way, you have posts going out even during slow periods
COLLABORATION
Collaborating works miracles. Affiliating with other experts, or well-known voices with a strong connection to your cause, is generally a good idea.
